CloudCard
Tasks
UX/UI Design
Front-End Development
Product Design
Creative Quality Assurance
Visual Design
About
CloudCard
CloudCard is one of the leading Digital Business Cards in South Africa. They offer smart (NFC-enabled) physical cards, digital cards and a modern SaaS that is partly CRM with a focus on capturing and managing leads.
Challenge
Despite healthy onboarding rates, the then platform's value proposition didn't drive consistent engagement; existing features weren't enough of a daily hook to drive consistent logins.
It was viewed as a static asset rather than a functional tool, resulting in low login rates, membership renewal frictions and a disconnect between the physical tap and digital engagement.
We shifted the focus from a passive digital business card to an active lead-generation ecosystem. By integrating "Tap-to-Lead" capture flow and AI card scanning, the app became a vital CRM utility.
This shift necessitated the analytics dashboard overhaul, turning "trapped" backend data into actionable growth insights for users.
