Print is not dead. Bad print is... and AI slop is joining it there.
PROCESS
1
Brief & Discovery
Understanding what needs to be printed, who it's for and what it needs to do
2
Concept & Art Direction
The creative approach defined before anything hits the page
3
Design & Layout
Everything built with print specifications, paper and finish in mind
4
Review & Refinement
We look at it together, adjust what needs adjusting, get it right
5
Print Ready Delivery
Final files delivered press-ready in the correct formats and specifications
Do you handle printing or just the design?
The design is mine. I deliver print-ready files for you to print independently. For printing, I point you towards the trusted print houses and can help manage the process end-to-end if needed.
What information do you need to start a print project?
The purpose of the piece, who it's for, any existing brand assets or past pieces, and any specific size or format requirements. The more context, the better.
Can you design for both digital and print versions of the same piece?
Yes. Where a piece needs to work across both, it gets designed with both in mind from the start.
What does print-ready mean?
It means the files are set up correctly for a printer; right dimensions, bleed, colour mode and resolution. You won't get a call from the printer asking you to fix something.
Can you work with an existing design that just needs updating?
Yes. If something just needs refreshing rather than rebuilding, that's doable, but it may involve critical logistics (such as software from which the existing design is designed) and more.
Got something that needs to exist in the real world?
Let's make it worth picking up.